…all I see are TREES!
UX is talked about a lot in tech circles, but less highlighted in other fields.
UX = User Experience.
Your customer’s experience with your product works best when you are able to step back and see how they interact and use your product or service. The problem with many founders and executive teams is they are too close to the product to see around it. They think their mission is to merely have the product out in the marketplace.
They are blinded by love (of what they built).
Product market fit is paramount to know you’ve got an audience for what you want to do. But step around and look objectively at what your customer sees when they buy your product.
Is it easy to use and understand? How does it solve THEIR problem. Are you using insider jargon when clearer (layman) language could be used instead? What questions will they have? Can they get help with specific questions? If they purchase it via your website, how many buttons do they have to push? Is the ‘buy’ process easy?
We have always been hyper focused on buyer experience with DryFins. We continue to tweak our website to make everything be as clear as possible. Size charts are always a big question, along with pictures of people wearing the shorts so they know how they fall on the leg. We offered those (in what we thought) were clear and easy to find locations - but questions kept popping up - so we adjusted to have them be in multiple places.
You need to audit your experience and stay mindful of your customer at all points of their journey with you. It will not only make your customers fans of what you do (and tell their friends) it also allows you to see opportunities you are missing - add-ons that your customer wants but you aren’t offering.
Look at your product as if you were a customer. Make it part of your everyday processes, and watch your business grow.